Innovation is not a smooth process. In shrimp aquaculture technical innovations comes in bursts triggered by losses and booms sustained by profits. Close relations among firms, farmers and mobile experts within Thailand and beyond enable innovation cycles.
Shrimp farmers in Thailand and Mexico must endlessly deal with marketing masquerading as advice. Their clubs and social networks, in addition to being sources of innovation, help edit misleading information.
Innovation does not stop at the pond edge. Each of the many links in the chain from feeding shrimp to eating shrimp is potentially a leverage point for sustainability. Innovation in business models thus may be as important as technological advances.
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